Adding the right keywords is an important step in helping customers find your products. Here are some guidelines for adding keywords to your products.
Keyword each unique product: When you upload products, make sure the keywords are specific and relevant for each item. In most cases, you need to keyword each product separately.
- Ask yourself: If a user searches for this keyword and finds this product, will they be confused?
- List 5-15 keywords per product, separated by commas
- There is a maximum of 30 keywords and 300 total characters
- Each keyword may be up to 60 characters long; for example, "red sofa" is one keyword and eight characters long, including spaces.
Synonyms: Keyword synonyms, such as “sofa” and “couch”. Another example: “coastal decor”, “nautical decor” and “ocean theme decor”.
Capitals and punctuation: Capitalisation and punctuation are ignored in search, so it is okay to keyword in lower case.
Auto-complete: Use the keywords that are auto-completed in the keywording box if they are relevant for the product.
Appropriate types of keywords:
- Specific product category (canopy bed, wood stove, electric tea kettle)
- Materials (silk curtains, satin pillowcase, wood table)
- Colors, color schemes, patterns (white bed, neutral bedding, plaid bedding)
- Size/shape adjectives (round pan, oversized comforter, mini chandelier, double vanity)
- Style (traditional art, art nouveau mirror, beach style decor)
- Quantities (2-piece sectional, 3-light chandelier)
- Room and use (bedroom furniture, kitchen rug, cooking tools)
- Brand/product designer (Eames chair, Vitra chair, Panton Chair)
- Unique product features (basket with lid, self-cleaning oven)
Inappropriate types of keywords:
- Keywords that are not relevant to that specific product
- Keywords listing store locations, brand/seller information, SKUs